In this training, we plan to broaden your understanding of public relations, including the concept of what “public relations” really is, how the news media has changed, how to write a press release, what makes the news, how to meet the media, how to strategize your PR campaign, how to communicate in a crisis, and how to reach the next (Millennial) generation. We look forward to an experience of fun, fellowship, and fulfillment as we share ideas and explore these concepts.

We suggest organizations begin to raise awareness in their communities before raising funds. Raising the community’s awareness of your organization is the first step in building relationships with the people in your community. With care, nurture and time, these relationships will bear fruit in the form of partnerships, contributions, and sustainability for your organization.

Learn the difference between PR, marketing or advertising. All this and more...

Some ideal opportunities for PR include:

1. Launching a new program or service
2. Publicizing a special event
3. Explaining an issue
4. Improving your reputation
5. Communicating in a crisis
6. Announcing new staff and board changes

• Learn what is unique and newsworthy.
• How to build a media list.
• The importance of the press release.
• How to write a press release.
• Types of news outlets.

When you make the news, how to talk to the media (and when!).

Strategy for your PR campaign.

Planning for a crisis and how to react while in one.

How to reach the "generations" through all types of media, including social networking.

SIGN UP for this training today!